5 June 2010 in Barnaul the advertising agency "Khoroshie Ludi" organized a holiday celebrating grand opening of a new store in the “M.Video” network. One week prior to the holiday, action had been announced with the help of leafleting and the outdoor advertising, besides promoters of the company stood near the store and offered to fill in a coupon which then was put in a glass box. Further coupons were played during the grand opening, the most valuable prize was a TV-set. The "M.Video" store was decorated by branded balloons, near the entrance there was a scene on which the invited entertainer announced original performances (dancing collectives, powerlifter, music bands), held competitions and draws of prizes. Next to the scene there was a children's playground on which clowns distributed balloons and chocolates to children. The skilful organization of the holiday allowed the event to pass without overlays.